This study examined companies' willingness to issue new product preannouncements from the perspective of corporate governance and market orientation by applying a stratified sampling method with proportional allocation. Data collected from a questionnaire mailed to 900 companies yielded a valid sample of 127 firms in Taiwan's electronics industry; structural equation modeling was utilized to test the model among the sample. The companies that had good corporate governance tended to demonstrate a market orientation and more willingness to share information with partners and customers; as such, they are more likely to communicate with customers and publish new product preannouncements. Thus, companies can choose to partner with firms with good corporate governance as they are more willing to share information, which is critical to companies' strategic planning.