本研究目的是以「方案規劃」一門課為例，論述創意融入的教學設計、教學實施並且評估教學成效，評估的層面包括：學習後的能力水準、學習前後能力的差異情形、學習成果達成教學目標的程度、以及這門課整體教學目標達成的程度。本研究採質性研究的設計，應用行動研究的途徑來進行，這一門課的教學行動研究過程，是根據下列五個階段來設計的，包括：分析現況、發現問題、擬定方案、教學活動、教學評鑑等。
研究結果發現學生在創意的呈現、系統架構的應用、團隊合作討論的效果、以及知覺企畫能力在領域中的重要角色（即明白企劃的定位）等幾方面，表現最好，最需要加強的能力是：行銷、評鑑、執行與預算編列的能力。本研究建議未來這門課需要增加這幾方面的學習內容，為了達成這些目標，需要增加這一門課的上課時數以及學生的實做經驗。

The course of “Program Planning” has been offered to both undergraduate and graduate students in the Department for more than twelve years by the same instructor. The course has become one of the Department’s core courses since 2005 after the curriculum was reconstructed. The purpose of the course is to develop students’ competence in system thinking, creative planning, articulation, and evaluation. The course incorporated the element of creative teaching design to stimulate students’ interest and creativity.
The main purpose of the study was to evaluate students’ change of competence after teaching. Specific dimensions for evaluating students’ capabilities included enhanced levels of competence; an examination of the differences before and after learning, and the extent to which the identified instructional objectives and the comprehensive instructional goals were reached. An action research method was applied in the study. The instructional process was based on the following five phases: situation analysis, problem findings, program formulation, instructional activity, and teaching evaluation.
Based on the students’ self-evaluation and their projects handed in at the end of the semester, the widely reached teaching objectives perceived by the researcher included creativity, application of system planning framework, effectiveness of teamwork and recognition of the role and position of program planning in the domain. The study revealed that the students’ weakest areas after learning included marketing, evaluation, implementation, and budgeting. The study suggested an increase in the amount of time spent learning and increased practical experience in the future to fully cover the important content of the course.