自從內視鏡問世以來，醫師可深入人體內部進行組織器官的窺視，達到快速診斷的目的，藉由內視鏡獲得平常從體外無法觀察到的人體內部影像，幫助醫生快速了解情況，在手術或急救中都擔任極重要的角色。然而現今的醫療用內視鏡市場被幾家大廠所獨占，其他廠商要打進市場的機會在於是否能夠提供使用者更低價、更容易操作、更容易攜帶的產品，若能加強影像辨識處理功能更是一項突破，如此一來才能夠在龐大的市場中打出一片自己的天空。

Since the endoscope was developed, doctors could examine the interior organs of human body more quickly. The endoscope plays an important role in surgery or emergency because doctors can examine the interior images of human body, which could not be observed from the appearance, and to find out what illness someone has in a short time. Today, the medical endoscope market is dominated by the few multinational companies. If other companies want to enter the market, they must provide customers with cheaper, easier to use, or portable products. Furthermore, if they can improve the image recognition process of endoscope, they could build up higher entry barriers for other players in the competitive market.