透過點對點(P2P)平台下載非法mp3音樂檔被視為是不道德的行為，對音樂產業造成很大的傷害。儘管政府嚴格取締，已經促使部分P2P轉型合法化，但是下載未授權mp3檔案仍時有所聞。過去的研究觀點都忽視大多數下載mp3族群的基本目的仍然是「消費」音樂。網路音樂下載行為可被視為一種消費選擇行為，消費者的決策受其消費音樂後所得到之價值影響。據此，本研究擬以消費價值理論作為基礎來瞭解音樂下載行為。本研究蒐集525份問卷，並以LISREL檢驗模型，發現經濟、情緒與嚐鮮價值是音樂下載意圖的主要影響因素，且三者的影響程度不分軒輊；此外，經濟價值也是其他消費價值的重要中介變項。

Downloading unauthorized music file is deemed not only illegal, but also unethical, but the peer-to-peer (P2P) systems have boosted its popularity and have become the killer appli-cation for the music industry. Increasing acts of law clampdown by government, though, has forced some P2P platforms turned into a legal business models, unauthorized downloading of music is still very popular till now. Music download can be interpreted as a value ma-ximizing behavior that chooses between the values from consuming illicit and legitimate music. This paper presents a conceptual model of music download by looking at the above seldom noticed perspectives. An analysis of 525 samples drew from a survey of P2P users in Taiwan reveals that people are maximizing value while downloading music; and emotional value, epistemic value, and economic value are primary antecedents of behavioral intention to download music; the economic value is also a mediator between other values and beha-vioral intention to download music.