篇名 | 建構旅遊與觀光競爭力指數之權重系統 |
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卷期 | 469 |
並列篇名 | Building a Weighting System for Competitiveness Index of Travel & Tourism |
作者 | 吳偉文 |
頁次 | 041-052 |
關鍵字 | 旅遊與觀光 、 競爭力指數 、 權重系統 、 波達計數法 、 灰色系統理論 、 TTCI 、 weighting system 、 MCDM 、 Borda count 、 grey system theory |
出刊日期 | 201009 |
評估組織的競爭力,是一種多準則的決策問題,涉及許多複雜的準則、以及必須開發一套權重系統。旅遊與觀光競爭力指數是一個評量工具,可以用來評估旅遊與觀光部門的國際競爭力。然而,旅遊與觀光競爭力指數欠缺合理的權重系統,將所有的指數要素視為同等重要,顯然是不合理。為此,本研究結合波達計數法和灰色系統理論,以期建構一套有用的旅遊與觀光競爭力指數之權重系統。
Assessing an organization’s competitiveness is a mu1tiple decision-making (MCDM) problem that usually requires handling a set of criteria together with developing a weighting system. Travel & Tourism Competitiveness Index (TTCI) can be applied as an evaluation tool for measuring the global competitiveness of the Travel & Tourism (T&T) sector in different countries. However, the TTCI is lacking a favorable weighting system because it allows all sub-indexes to be equally important. This is usually not true in the real world. Here arises an imperative issue of how to design a weighting system for the TTCI. Hence, this paper employs Borda count and grey system theory to deal with the task of building a weighting system which is a complex MCDM problem