目的：本研究旨在探究影響大專運動員飲酒行為的因素，具體而言，依據社會學習論，研究者認為大專運動員被許多社會環境因素所影響，而學習到飲酒行為。方法：研究者分別以深度訪談及參與觀察的方式來蒐集資料，針對十六名具有頻繁飲酒行為之大專運動員進行訪談，並運用內容分析來歸類轉譯之訪談文本以及田野札記。結果：發現大專運動員飲酒行為的因素，至少可歸類為個人因素、同儕壓力的自我感受性及訓練、比賽、生活上的壓力降低、運動團隊飲酒習慣、促進社會互動、家庭飲酒活動等。結論：整體而言，影響大專運動員飲酒行為的因素中一些變項，經過質性探究之後得到的觀察資料是適度符合理論架構的，未來可以再加入其他的潛在變項來探
討，例如運動類別、選手風格等，這會有助於大專運動員飲酒行為之相關知識增進。

Purpose: The purpose of the study was to explore the factors alcohol use among college student-athletes in Taiwan. Specifically, according to the social learning theory,this study considered how drinking behavior of college athletes was influenced by various sources of social environment factors, and that learn drinking behavior. Methods: A qualitative research was used in this study. The form of in-depth and observation was utilized to collect data by the researchers. An in-depth interview was
conducted with sixteen college athletes who had frequently drinking behavior. The content analysis was also used for further investigation. Results: This study discovered six factors that caused drinking behavior of college athletes in Taiwan. There were personality factors, peer pressure of self-emotions, the reduction of training,competition, life stress, alcohol drinking habit among team sport, facilitating social
interactions, drinking within the family. Conclusion: Finally, a number of suggestions are provided in this study. Those suggestions could be a guideline of athletic counseling for sport coaches, psychological counseling, and physical education.