科技進步，電子書閱讀器的螢幕閱讀效果已經創新到可以和紙本神似，又具備強大的搜尋功能、內建字典、註記功能、有多種不同字體、可調整大小等，造型越來越輕薄短小，機身設計符合人體工學，記憶體容量越來越大，可儲存的電子圖書相當可觀，未來電子書將會帶動人們閱讀習慣的改變。本文從國內外電子書閱讀器的發展，回顧與展望電子書的歷史軌跡，根據國內外學者的相關研究和調查報告中，分析電子書應用的利弊，並以政府出版品學術性圖書建置成電子書為例，提出運用行銷與決策理論，可以增進讀者使用政府出版品學術性圖書電子書的意願。電子書不會完全取代紙本書，但這是一場行動閱讀的革命，也是知識傳播的革命，政府出版品應掌握出版型式的新趨勢，電子書的發展有無限的可能，政府出版品應同步創造出新的知識平台，提升學術出版品的價值與競爭力。

This paper describes the growing trend of e-book marketing strategy and the current development of the e-book reader by reviewing scholarly surveys and reports on the e-book reader both in the United States and in Taiwan. This study proposes that utilization of marketing and decision theories, such as a successful application of the e-book marketing strategy, may promote the employment of government publications. The e-book form will not be completely substituted for the printed form, but it may bring about a revolution both in conventional reading activities as well as in the communication of knowledge. In light of the future far-reaching influences of the e-book form, the e-book marketing strategy deserves proper attention from the governmental publisher.