創新是企業在目前快速變化的環境中致勝的法則，而組織的創新來源在於員工個人的創新行為。然而，引發個人創新行為的原因至今尚未定論，為此本研究的目的在探討組織社會化程度與授權賦能認知對服務/研發人員創新行為的影響，並引進顧客導向行為作為中介變項。本研究調查對象為天下雜誌2010 年所公佈製造業/服務業前五百大、金融業前一百大員工進行抽樣，有效樣本共237 份。研究的結果發現：(1)顧客導向行為是影響創新行為的重要因素。(2)在不考慮中介因素的情形下，組織社會化程度是影響員工創新行為的重要因素。(3)組織社會化程度與授權賦能是影響員工顧客導向行為的重要因素。(4)授權賦能認知會透過顧客導向行為進而影響創新行為。

As we know, innovation has become the winning rule for firms in dynamic
business environment. Although organizational innovation driven by individual innovative behaviors(IIB), however, what factors cause employees to do innovative behaviors still unclear. This study focuses on the relationship between organizational socialization(OS), empowerment and individual innovative behaviors of service/ R & D employees. Customer-oriented behaviors are the intervening factor. The top 500 companies from manufacture and the top 500 from service industry and the top 100 companies from financial industry in 2010 as ranked by the Commonwealth Monthly were sampled, then 237 effective samples returned. Four results are found.(1) Customer oriented behavior has significantly positive effect on the individual innovative behaviors;(2) Organizational socialization and empowerment both have significantly positive effect on the individual innovative behaviors;(3)Considering the mediating effect of customer-oriented behaviors,organizational socialization level has significantly positive effect on the individual innovative behaviors. On the other hand, empowerment has partial mediating effect on the individual innovative behaviors