本文係以台灣原住民圖像海報設計為研究對象，分析2006年至2010年「台灣原住民圖像海報」的傳達主題與表現類型，試圖由原住民圖像海報設計看非原住民對原住民文化的認知與評價。以「文獻調查法」進行相關文獻資料的收集、整理，並利用「內容分析法」進行「台灣原住民圖像海報設計」的分類，將248件樣本經集群分析，以探討台灣原住民圖像海報傳達的樣態與方式。主要研究結果為：台灣原住民圖像海報的表現風格可歸納為「突顯多元傳統文化型」、「傳達文化傳承與認同型」、「喚醒保育部落文化生態資源型」、「表現原住民文化新契機型」四類。另外在台灣原住民圖像海報的視覺意象部分則偏向1.圖像元素的重新組合、2.奇特空間感的錯置、3.相似性聯想的象徵。在內涵意義的傳達上，則較偏向以象徵手法強調族群之歷史傳承、文化與族群意象的融合、對文化傳說的崇拜。

This article is the image of the aboriginal poster design of Taiwan as the research object, To analysis the theme of communication and performance types of the aboriginal poster of Taiwan from 2006 to 2010, trying to see the cognition and evaluation of aboriginal culture poster image by non-indigenous people. Carry on the collection data by the method of literature survey, and make use of the method of content analysis to carry on the classification of the aboriginal poster design of Taiwan, 248 samples through gather a group by cluster analysis, to realize the ways of communication of Aboriginal poster. The main findings are:the performance style of aboriginal posters images can be summarized as highlight the diverse traditional culture-based, cultural heritage and identity-based communication ,wake-up ecological conservation and cultural resource-based tribes, aboriginal cultural performance models of new contract four categories. The visual image deviation of the aboriginal poster design of Taiwan as:1.Realignment of picture elements, 2.Symbolism of similarity association, 3.Misplaced sense of strange space. To convey the connotative meaning, and the symbolism tends to emphasize the historical ethnic heritage, the integration of cultural and ethnic images, the worship of cultural legend.