產消者一詞結合了生產者與消費者兩種身分，在本文中意指那些在消費流行傳媒資訊後，自製出個人影片的年輕人。在這個網絡密集的參與式文化裡，產消者對於藝術教育具有深遠的影響。YouTube 網站上最常見的年輕人模仿秀和社會僭越式影片就是很好的例子。拜科技之賜，現代年輕族群可盡情參與創意活動，社會學習的本質已經改變，邁向以相似性為基礎的點對點參與式社會網絡。藝術教育的意涵包括：認識以相似性為基礎的網絡產生的發展需求；傳授以時間為基礎的媒體技巧；學習在制式的學習要求以及享樂主義式、僭越社會規範的青少年文化之間，找到平衡點。

The word prosumer is a contraction of the words producer and consumer and it is used in this paper to refer to youth who are producing their own videos in their own time drawn from their consumption of popular
media. In a networked, participatory culture prosumers have far-reaching
consequences for art education. Examples are offered from parodical and
socially transgressive videos, which are among the most common by youth
on YouTube. Enabled by the technology, youth are engaging in creative
activities that are changing the nature of learning in society in the direction of affinity-based, socially networked peer participation. Implications for art education include: acknowledging the developmental needs served by affinity based networks; teaching the skills of time-based media; and learning to negotiate between the demands of institutional learning verses the hedonistic, oftentimes transgressive culture of youth.