李時珍中藥集團是台資在大陸中醫草藥企業的代表企業。它承襲著傳統中華文化中醫草藥的智慧遺產，加上台資企業靈活的經營管理實力，將中醫草藥企業的現代化發展發揚光大。本研究選擇此一具跨海峽兩岸企業整合意義之代表性企業做深入的個案分析，來剖析此一企業的結構、作業流程、發展策略、競爭優勢、商業模式等與企管個案教學相關的關鍵性議題，並提出研究建議。期許提供一個能做為以「參與者」為中心（participant centered）、深刻學習（deep learning）的一個本土化題材。在個案企業實際的營運細節與當今組織管理理論相互對照與激盪下，對於管理教育的諸多目標：有效地學習、管理知識的累積與創造具有重要的意涵。

Li Shi-Zhen Pharmaceutical Group Co., Ltd. is a typical Taiwanese capital-China resident enterprise. Integrating Chinese traditional herbal medicine wisdom heritage and Taiwanese originated flexible Management knowledge and capability; it much further develops Chinese herbal medicine industry in China. The present study typically investigates this cross-trait integrated company to uncover its structures, operation
process, development strategies, competitive advantages, and business model, and provides suggestions. Those topics are most closely related to the focus domains of the recent popular case study management education. We aim to provide an original,indigenous learning material for the participant centered, deep learning oriented case study. Analyzing both real business practices and management theories, the implications emerge to effective learning, knowledge collection and creation should be notable.