我們身處於瞬息萬變的數位時代，敗科技進步之賜，電腦網路讓資訊變得容易取得，因而造就各種五花八門的數位內容，為了吸引使用者的目光並停留，商業網站在視覺上除了根據其主題費心設計，甚至花費高成本製作3D動態影像並與使用者互動，然而3D影像除了成本高之外，它在網路平台往往會因為網路頻寬不足而無法完美呈現，枉論是與使用者互動。AR擴增實境源自於VR虛擬實境，是將展示物件以3D形式呈現在真實的三度空間內，它少了3D場景的建置成本與龐大的網路資料量，又能透過攝影機與使用者做即時互動，於是有些商業網站利用它的特性與趣味性來博得使用者的青睞，這樣的新技術與商業活動結合，除了能強力抓住使用者目光，也因具有特色而成為話題在網路上發酵。本研究將藉由文獻探討與實例分析三個利用AR擴增實境技術的商業網站，探討AR擴增實境在網路上的呈現效果，並試圖從中尋找出一套準則，讓未來想利用這樣技術建置活動網站的企業，擁有設計與應用的參考方向，以設計出讓使用者容易使用及有趣的網路活動，並精確的傳達其訴求，讓有效的互動達到最好的活動效益與銷售達成率。

We are now in a rapidly changing digital age. Finding information has become increasingly easier with the development and improvement of the Internet. Due to the advancement of digital contents, commercial websites have the creative design that suit the subject. Some corporations have spent a great deal to designing websites with 3D animations and interactive software in order to attract and keep the user’s attention. But 3D animations are often unable to display perfectly and are unable to interact with the user, often a result of low Internet bandwidth.
AR (Augmented Reality) has its origins in VR (Virtual Reality). VR needs many people to spend much time to build 3D models and display 3D models in 3D space. AR does not build 3D space and also does not require high Internet bandwidth to be effective. It can interact with the user by using 3D models and a camera. AR websites are unique and effective, so many corporations build websites with AR. AR-created websites are able to attract and keep the user’s attention, and such websites can be used for a long time.This study will do the following things. First, it will probe into the commercial workings of websites and how AR websites are built to fulfill user needs. Second, it will probe into the different layout styles of websites and those styles’ influence on the user in terms of Internet activity. Third, it will attempt to locate and discuss how a corporation may use a website in the future and to give a corporation direction in doing so; it will also help businesses reach their target market in order to achieve the greatest benefits for both buyers and sellers and therefore streamline the relationship between the two.