本研究之目的在於探討媒介改變對於民間童話傳播之影響。研究方法乃透過臺灣改編出版之灰姑娘童書，對照中國民間故事、法國貝洛、德國格林兄弟記錄之灰姑娘故事，以及動畫之王迪士尼呈現的灰姑娘形象，探討口傳、文字記錄、改編繪本、影音媒體、網際網路等播媒介之改變對民間童話之影響。研究結果發現，民間童話透過不同媒介傳播，於傳遞故事者、接受故事者，以及接受故事者的識字能力，皆有不同的影響。並且，隨著傳播媒介口傳、文字印刷、卡通影片、網際網路的演進，民間童話從口傳的變異性，經歷文字印刷變異性降低，到迪士尼卡通影片產生「固著化」現象，最後網際網路又重新提供了新的創作平台，創作者可以透過網際網路輕易且具有特定意識的改編灰姑娘童話，雖然內容豐富變化巧妙，卻已不同於口傳時期之變異性。

The purpose of this study is to research the influence between the change of medium and the transmission of folk fairy tales. Through comparing Cinderella stories of Taiwan’s children’s books, Chinese folklores, Charles Perrault, Brothers Grimm and Disney, to explore how the medium of the oral, the record text, the adaption children’s books, the audio-visual media and the internet influence folk fairy tales. Through different medium influence the story teller, receiver, and receiver’s
literacy. With the medium evolution from the oral, text, animation to internet, the variability of folk fairy tales be lower by text, fixed by Disney and at last, renewed by internet. Although the internet provides a new world for writers to rewrite Cinderella with different purposes, the situation is different from the oral period.