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調查研究-方法與應用 TSSCI

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篇名 CHAID 在國民意向之應用一一以九十年國民生活指標重要性評估調查環境、安全與經濟安定領域為例
卷期 10
並列篇名 Application of CHAID to People's Opinion - Example by 2001 People's Life Indicators Evaluation Survey
作者 陳昌雄吳佩璇
頁次 5-34
關鍵字 國民生活指標重要性評估調查社會問題意識價值判斷卡方自動互助檢視法環境安全經濟安定People's Life Indicators Evaluation Surveysocial issuevalueChi Square Automatic Interaction DetectorenvironmentsafetyeconomicTSSCI
出刊日期 200110

中文摘要

本文係以卡方自動E助檢視法(CHAID) 分析九十年國民生活指標重要性評估調查結果,並與現有害觀指標做對照與印證。本文之頭測變數採用性別、年齡、教育程度與都市化程度等四頂,分析結果環境領戚中,都市化程度與教育程度是較重要的變數,顯示民眾對空、水、麗的看法與感受來自自身的生活經驗與對環境保護認知的多寡有關。安全領攝中,對保障人身安全重要性的認知及治安狀況滿意的程度,性別是最為顯著的預湖變數;意外災害方面,教育程度高者滿意度較低,此可能與不同教育程度考規範尺度嚴謹不同有關。經濟安定領域中, 20-29 歲人口群由於個人生命周期的體鍵決策點經歷尚淺,看法與感受明顯與其他年齡人口群不同。經由這個研究工作的進行,讓我們體認到以「平均數j 呈現的調查結果雖然能提供簡單、快速的資訊,但其蘊含的影響菌素卻是相當復雜,進一步解析後更能具有深刻的應用價值。

英文摘要

In this paper, the 2001 People's Life Indicators EvaluationSurvey is analyzed by Chi Square Automatic Interaction Detector(CHAID) method_ The predictors are gender, age, educationand urbanization_ In the field of environment, urbanization andeducation are more important variables. They reveal thatpeople's opinions about air, water and waste disposal develop notonly from their daily living experiences but also from theirknowledge of environmental protection efforts. In the field ofsafety, gender is the most important predictor in perceived conceptsof importance involving personal safety and public security.The survey also indicates that the higher the educationallevels ofrespondents the lower their tolerance of accidents. Concerningeconomics, the opinions of respondents aged from 20 to 29 aresignificantly different from other age-groups basically becausethese people have either not yet experienced the major turningpoints of their individual lives or are about to do so. From thisresearch, we know in addition to simple and quick informationprovided by mean, more advanced analysis concerning these variablesis now possible. We are thus now able to garner even morevaluable information from the results of our survey. 

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