探索如何改變設計一個全新的自我，以及個人與企業如何利用「改變自己，改變別人」此一方法發展潛能，建構更有效的人際關係，提昇個人生活品質與公司收益。作者提出以威廉‧柰德‧赫曼(William Ned Herrmann)的「全腦優勢評量工具HBDI」（Herrmann Brain Dominance Instrument）作為立論基礎，藉由理解信念與情感在大腦的改變機制，才能真正改變自己，面對外界壓力與活絡人際關係。

Explain the importance and influence of “self-design”. Analyze how managers and business benefit from the advantage of the idea “self-design” to build the relationships that work and to affect the quality of their lives and the profitability of their businesses. Based on William "Ned" Herrmann’s HBDI, the writer believes that understanding the beliefs and emotions in the brain's architecture gives us the opportunity to change ourselves.