本研究以 132位台南市花店業者為樣本，探討其對花藝設計師專業能力的需求度及影響因素，結果顯示，花藝設計師專業能力之結構可區分為「基礎知能」與「設計知能」等兩個範疇，其中「基礎知能」主要包括了「行銷管理」、「物料管理」、「環安管理」及「財務管理」等四項能力因子；在「設計知能」部份，則包括了「商品製作技巧」、「學習設計熱忱」、「植物養護知識」、「花藝文化素養」、「職場倫理道德」、「會場佈展能力」、「花卉餽贈知識」等七項能力因子，由各能力因子之因素得點中得知，業者需求度最高的基礎知能分別為「財務管理」能力（ 0.20）、「環安管理」能力（ 0.04）以及「行銷管理」能力（-0.10），顯示業者對基礎知能的需求仍以保守務實為主流；在設計知能方面，分別以「植物養護知識」（0.34）、「商品製作技巧」（0.12）與「學習設計熱忱」（0.06）居前三名，顯見基礎的花卉園藝知識是花藝設計師必備的首要能力。其次，在影響專業知能需求度的因素上，各自變項中以「技能檢定肯定度」的影響層面最為廣泛。此外，隨著「性別」、「年齡」、「教育程度」、「工作年資」、「證照資歷」的不同，對各項專業知能需求度的體認亦有所差異，至於「婚姻狀況」的影響力則未達顯著。據此，提供農政單位、花卉業者及花藝教育工作者建議。

In this study, 132 florists in Tainan City are used as research samples to discuss their demands on the professional competencies of floral designers and influencing factors. The results showed that the structures of the professional competencies of floral designers can be divided into “basic competence” and “design competence”. Among which “basic competence” mainly consists of “marketing management”, “physical management”, “environment, health and safety management” and “financial management”. As for “design competence”, 7 factors are included：“product manufacturing skills”, “enthusiasm and devotion in design learning”,“knowledge in protecting and caring for plants”, “mastery and cultivation in floral culture”,“work ethics and morals”, “location decoration competence”, and “knowledge in flower and plant gifts”. According to the factor scores, it was shown that the basic competences florists place the most importance on are “financial management”(0.20), “environment, health and safety management”(0.04), and “marketing management”(-0.10). From this result, it reveals that florists still focus on conservativeness and pragmatism in their demands for basic competence. In the case of design competence, the top three were “knowledge in protecting and caring for plants” (0.34), “product manufacturing skills” (0.12), and “enthusiasm and devotion in design learning” (0.06) respectively, indicating that competences concerning the basic gardening knowledge on flowers and plants is an essential prerequisite for floral designers. Moreover, regarding the influencing factors on the demands of professional competence, it can be discovered that the “approval of skill tests” is the most widely affected in this field. Furthermore, experience and cognition on the demands towards each professional competence differ with “gender”, “age”, “level of education”, “seniority”, and “license qualifications”. The influence of “marital status” was, however, insignificant. The above is herewith provided to agricultural authorities and organizations, florists and floral educators(those engaged in floral education) as an advice and proposition.