企業社會責任 (corporate social responsibility, CSR) 近幾年來已成為世界
各國熱門討論的議題，且其中涉及構面相當多樣，營建產業號稱地球雕塑師，
但相對的也對其周遭生態環境造成相當程度的破壞。本研究以營建產業為研究
調查對象，針對其生態環境企業面之社會責任進行深入探討，並實證其與企業
形象與組織績效之關係，共計回收192家有效樣本，並進行敘述統計分析、因
素分析、相關分析及徑路分析等，研究發現：(1) 營建產業對於生態環境企業
社會責任之執行與認同程度仍有許多改善空間。(2) 由階層迴歸與徑路分析得
知，企業形象具有完全中介之效果，顯示營建產業生態環境企業社會責任，透
過正面的企業形象，確實有助於提升企業組織績效。

Corporate social responsibility is a popular theme for modern enter-
prises. This paper explores the relationship among ecological corporate
social responsibility, corporate image and organizational performance in
the Taiwanese construction industry. 192 samples were collected and sta-
tistically analyzed using factor analysis, correlation analysis and path
analysis. This study found: (1) in general, contractors are not interested in
ecological corporate social responsibility, and there is considerable room
for improvement; and (2) according to the hierarchical regression and path analysis results, corporate image is a mediator between ecological corpo-
rate social responsibility and business performance.