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資訊社會研究

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篇名 The Challenges of Internet-based Interactive Health Communication (IHC) Applications – A Discussion Based on American Experience
卷期 5
並列篇名 從美國經驗談網路互動式健康傳播實際運用時所面臨的挑戰
作者 盧鴻毅
頁次 235-260
關鍵字 Interactive health communication Public accessUser-friendlinessTechnostressReadabilityAccuracyCredibilityPrivacyConfidentiality互動式健康傳播公眾的接近使用使用者適用性科技壓力可讀性正確性可信度隱匿性
出刊日期 200307

中文摘要

網路互動式健康傳播概念問世並實際運用後,美國人民當下得以不受時間限制,在網路上以匿名及互動方式接近及使用健康訊息、徵詢醫師的建議、尋求情感的支持、維持健康行為及下與健康有關的決定。然而,互動式健康傳播在美國實際運用後也產生頗受注意的問題,如網路接近使用;網站設計對使用者的適用性;健康訊息的可讀性、正確性、可信度及個人隱私等問題。透過對美國經驗探討,本文章建議,選擇以網路作為通道來傳遞健康訊息的訊息提供者,未來應致力於消弭資訊落差;設計使用者適用性強的網站;並提供具可讀性、正確性、可信度的健康訊息;及確保網路健康訊息尋求者的個人隱私。一旦健康訊息提供者開創一個可欲的網路互動式健康傳播新未來,健康資訊尋求者也懂得評估對是否有益的互動式健康傳播相關運用,互動式健康傳播將能為眾人的健康許一個美好未來。

英文摘要

With the emergence of the Internet-based interactive health communication(IHC), people in the U.S. now can anonymously and electronically gain access to information, solicit physicians’ suggestions, find emotional support, maintain health behavior, and make health-related decisions. However, the applications of IHC also raise concerns regarding the lack of accessibility, user-friendliness, readability, accuracy, credibility, and privacy. Based on these experiences, this paper suggests that information providers should make efforts to reduce information divide, create user-friendly Web sites, provide readable materials, supply accurate and credible content, and ensure health-related information seekers’ privacy. On the other hand, health-related information seekers should know how to evaluate the IHC applications to choose those, which are most likely to be useful and beneficial to them. Only when health-related information providers provide a preferred future of Internet-based IHC and health-related information seekers know how to evaluate and to benefit from the applications of IHC, will IHC lead to desired health outcomes.

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