網際網路已衍生出許多傳統商業所沒有的交易模式，使用者在網路上互通有無，在網路上列出自己的需求與供給以促成交易機會。而網路交易的糾紛層出不窮，使用者真實身分也難以確認，因而造成許多衝突與對峙的狀況。
本文想從權力觀點分析椰林風情美容交易版，以此個案解讀版主、站長之權力運作，使用參與觀察法並援引學術網路使用規範、站規等規則討論版主權力施展運作的範圍與限制。研究結果顯示版面確有權力運作存在，且站方採取壓制性手段作為消弭版面衝突的方法。

There are a variety of special transaction models on Internet today. Users buy and sell goods through Internet; Internet is something like a medium/agent. However, there are interesting disputes of transactions. The identity of the transactors is hard to confirm; therefore, a great deal of conflict has happened.
This essay is to analyze the “BeautyMarket Board” on BBS in a view of power. By this case, the researcher will study the power enforcement of the board manager and the system operator, and use the observer-as-participant method to observe the scopes and limits of power. The results show that power does exist on the board. Besides, the system operators take coercive measures to dismiss the conflict.