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藝術學報

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篇名 科技藝術的商業性與美學
卷期 91
並列篇名 The Commercial Viewpoint and Aesthetics of Technology Art
作者 范銀霞
頁次 063-084
關鍵字 科技藝術商業性美學Technology artThe commercial viewpointAestheticsTHCI
出刊日期 201210

中文摘要

科技元素注入藝術範疇,藝術的發展具無限可能性,影響藝術家創作的方式與觀點,全面改寫藝術的形式與定義。而今,在科技介入與新的消費社會影響下,藝術、商品與生活的界線已模糊並相互滲透。科技介入藝術產生前所未有的新藝術形式,使得在科技藝術已受重視的當代,探究其商業性與美學成為必要的重點。本論述以數位、科技為主體的藝術形式作為研究對象,從商業的角度來看科技藝術成為商品或行銷的可能性與模式,再以相關理論來探討藝術經濟的脈絡,說明科技藝術的生產、消費、美感經驗與特性,以及其所具有的困境與問題點,並舉相關案例進行探討,最後歸納其所建構的新美學關係與社會意義,研究結果可作為未來科技藝術商業化之可行參考方向。

英文摘要

The elements of technology are applied in the field of art, the development of art has limitless possibility,and that influences the ways and views about creation of contemporary artists,finally rewrites the forms and definition of art . Now, the influence of technology and new consumer society make the boundary of art , commodities and life blur and permeate each other. The technology get involved in art,we need to pay more attention to the commerciality and aesthetics of technology art in the era.In the thesis,the research objects are those art forms with digit or technology, it discusses the possibility of technology art becoming commodities and modes of selling in the viewpoint of commerce.The author studies related documents and real cases to analysis the arts and economics,and proposes the predicament and problems of technology art becoming a kind of commodities.Finally,the thesis concludes the new aesthetics and social significance under technology art becoming parts of commerce, the result of the thes s can be a reference to the future direction of technology art becoming parts of commerce.

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