本文探討台灣大學校院向大陸招生的推拉因素檢定。中國大陸當局於2007年4月29日宣布台灣大學校院可以到大陸招收學生之後，獲得台灣各界注意。本文透過問卷調查法進行資料蒐集，研究中針對400份有效樣本進行分析，同時在研究中將向台灣大學校院向大陸招生區分爲推力因素及拉力因素，資料蒐集後，運用結構方程模式來檢定推力因素與拉力因素的關聯性。研究結果發現，台灣大學校院向大陸招生的拉力與大陸學生來台的推力因素之間具有顯著相關。本研究針對研究發現，提出相關建議。

The main purpose of this study is to analyze the push-pull factors of universities in Taiwan recruiting students from Mainland China. The government authority of Mainland China announced that the universities in Taiwan can recruit students from Mainland China in April 29, 2007. This news has received great attention in Taiwan. This study used questionnaire, specifically designed to examine determinants that affect Mainland China students' decisions for choosing universities in Taiwan, i.e., pull factors, and to explore the factors that pushed students in Mainland China to Taiwan, i.e., push factors. There were 400 samples in our study. After the data were collected, Structural Equation Modeling (SEM) was used to test the correlation between push and pull factors. The results showed that the correlation between push and pull factors of universities in Taiwan recruiting students from Mainland China were significant. Based on these results, some suggestions were given.