本研究主要在探討組織外部聲望對員工組織認同以及組織公民行為的影響。本研究調查24 個組織,共242 份有效問卷,研究結果顯示,在組織層次,勞資關係氣氛會影響員工知覺組織外部聲望,員工知覺外部組織聲望會影響組織公民行為,但是對於組織認同未達顯著之影響。在個體層次部分,知覺組織支持會顯著影響員工的對組織認同,同時組織認同會顯著影響員工的組織公民行為。最後本研究根據研究結果,對紡織產業的人力資源管理提出相關的管理建議。
The purpose of this study is to explore the influences of employees’ organizational identification and organizational citizenship behaviors when they were affected by the environment outside of the organization. This research gathered 242 quailified questionnaire data through 24 organizations, and the result showed that perceived organizational support will promote organizational members to identify themselves with organizations through the individual level, and highly organizational identifications can promote members to show more citizenship behaviors which benefit organizations. Second, this research finds that harmonious labor-capital relations will make members feel better reputation perceptions through the group level. Third, the result of cross-level analysis show that perceived external prestige is positive to organization citizenship behaviors. Besides, the analytical result of the relations between perceived external prestige and organizational identification is not significant, but it still represents a negative relationship with the hypothetical inference.