因應少子女化衝擊、家長教育選擇權的抬頭，以及對整體辦學績效的重視，高中職學校必須掌握時勢，展現學校特色，提升學校整體競爭力，以獲得社區家長肯定及提升學生選讀意願。本文旨在探究高中職學校特色發展的歷程、原則與策略，首先析述學校特色的意涵、特性與功能；接著說明學校特色發展的歷程及原則，最後再提出高中職學校特色發展的八大策略，包括：一、權變善用高中職學校特色發展不同類型以經營學校特色；二、教師增能賦權，強化教學專業知能，發展學校多元特色；三、建立專業學習社群，鼓勵知識分享，促進教師專業成長；四、激勵創新求變，促發新思維新作為，規劃校本特色課程；五、結合學校特色利基，建立學校特色品牌，推動教育行銷；六、善用全方位的策略聯盟，創造共榮新局，創增教育價值；七、善用全品管與特色評鑑，建立永續經營的優質學校文化；八、把握特色發展的步驟，循序漸進、建立高中職卓越品牌。

Because of the impact of low birth rate, the increasing awareness of school choice, and the emphasis on the school administration efficiency, schools nowadays have to follow the trend, display their unique characteristics, and enhance the school competitiveness, so as to win the recognition of parents in the community and attract more students to enter the school.
The main theme of this article is to describe the development of school characteristics. It first briefly defines school characteristics, including its definition, concepts and functions. Then, it will go through the principles and process of development of school characteristics. Finally, the article will be wrapped up with eight leading strategies for the school characteristics development. The eight leading strategies are as follows. First, based on the different resources and merits each school has, the administration leader should lead a school on the basis of its individual characteristics. Second, strengthen teaching expertise, enhance teacher empowerment and develop school characteristics. Third, construct teachers’ professional learning community, encourage teachers to share knowledge and further promote their expertise. Third, inspire teachers to teach in an innovative way, mapping out curricula based on school features. Fourth, encourage creative and innovative teaching styles based on the school characteristics. Help create school-centered curricula. Fifth, integrate school characteristics into teaching, help build reputation of schools and promote education based on individual school features. Sixth, make use of strategic alliances, create a win-win situation, and help enhance educational value. Seventh, use TQM and characteristics evaluation to make an everlasting school cultural system. Eighth, follow the procedures of school features development, and take every step carefully to build reputation for the school brand.