本研究擬針對財富管理銀行的關係行銷對顧客揭露式親密關係之影響效果加以探討。本研究是 以大台北地區接受過財富管理銀行理財專員服務之顧客做為樣本對象，總計回收有效樣本數為305 份，有效回收率為87.14%。問卷回收後，經由敘述性統計分析、Cronbach’s a信度分析、相關分 析、階層迴歸分析進行驗證。研究結果發現，關係行銷(雙向溝通、面對面接觸及傾聽三構面)對顧 客揭露式親密關係有正向影響。

The purpose of this study is to find out the relationship between relationship marketing and customers’ disclosing intimacy in VIP wealth management service employees. The research group is for the VIP wealth management service employees. 305 of total effective surveys were returned.The effective returns-ratio is 87.14%. After returning the questionnaires, we examines it by the descriptive statistics analysis, the Cronbach’s a reliability analysis, the correlation analysis, the linear structure relation analysis, hierarchical regression analysis.
The results show that the relationship marketing (two-way communications, face-to-face contacts and listening three constructions surface) and the customers’ disclosing intimacy has to the influence. We also discuss the implications of these results for future on relationship marketing and customers’ disclosing intimacy.