本研究旨在探討學校課程推廣能否應用教育行銷理論，以改變教師個人的覺 知、信念與行動為核心，促進教育實質內涵的體現。是以，本研究乃重新探究教育 行銷與課程推廣學理，發現原來學校課程推廣的潛質、思維與實務也皆頗適用行銷 觀點予以深入詮釋。經文獻分析獲致結論，歸納兩理論整合的可能性因素有：
(一)課程推廣與教育行銷的概念皆隱含行銷特性。
(二）課程推廣的實際意涵頗近似於教育行銷之銷售觀念。
(三）學校課程推廣應用教育行銷學理實有必要性與迫切性。
因此，學校課程推廣如何藉用教育行銷的手法，說服並促進校內教師共同發展 新課程的貢獻熱誠，應可成為未來相關課程推廣的研究與實務之展望及趨勢。

The studies is meant to discuss the possibility of applying educational marketing to school curriculum dissemination. In order that we could change teachers’ awareness, belief, and action to promote curriculum implementation. According to the literature review, this studies reach the following discover:
1. School curriculum dissemination and educational marketing have the common concept: marketing
2. The meanings of school curriculum dissemination is similar to the idea of educational product sales.
3. It has necessity and urgency in now to apply educational marketing to school curriculum dissemination.
Upon the narration, how to apply educational marketing to school curriculum dissemination might be the trend of theory integrating in future thus.