近年來，政府積極推動稻米產銷專業區計畫，對於契作價格、生產 管理、講習觀摩及推廣行銷均有相當的規範，有別於傳統的稻米保價收 購政策。因此，本文旨在衡量糧商參與稻米產銷專業區計畫之利潤效率 表現及其影響因素，以作為評估營運成效及政策之參考。研究結果發 現：糧商在專業區與非專業區之利潤效率有顯著的差異，即糧商在專業 區與非專業區的共同利潤效率，分別為0.8065及0.5760，表示專業區 的營運模式確實可創造更大的利潤；在不同地區的糧商中，以南部及東 部糧商在參與專業區的利潤效率及共同利潤率表現相對較佳；在糧商的 組織型態方面，因農會與碾米工廠同時兼具與在地農民的良好互動及稻 米產銷的專業經營，致使利潤效率及共同利潤率表現相對較佳；此外， 也發現糧商經營的稻米品種多元化或銷售品牌集中化，均可獲致較高的 共同利潤效率及共同利潤率，而在百貨公司、有機店、宅配等新興的銷 售通路，相較於其他傳統通路而言，均與利潤效率呈現顯著的正相關。

In recent years, the government actively promotes the “specialized rice production and marketing areas” for the acquisition policies on contracted price, production management, workshops, and promotion marketing, which is different from traditional rice guaranteed purchasing price policy. This paper is aimed to evaluate the profit efficiency and its influencing factors of the grain merchants participate in “specialized rice production and marketing areas” The results show that grain merchants have significant differences in profit efficiency whether from specialized rice production and marketing areas or not. The meta profit efficiency of specialized rice production and marketing areas and non- specialized rice production and marketing areas are 0.8065 and 0.5760, respectively. Moreover, it also shows that the operating mode of specialized rice production and marketing areas can indeed create greater profits. The profit and meta profit efficiency of the southern and eastern grain merchants are the best among different regions under specialized rice production and marketing areas. The meta profit efficiency of the farmers'association and rice factory are better than other organization types of the grain merchants due to good interaction with farms and professional management of rice production and marketing. The results also show that the rice varieties of the grain merchants or lesser brand name will cause higher meta profit efficiency and meta profit ratio. Comparing with other traditional channels, the new sale channels in the department stores and organic stores, online shopping, and delivery indicate a significant positive correlation with profit efficiency.