本硏究的目的是探討台灣消費者對快速時尙品牌之滿意度，並以ZARA及UNIQLO 爲例，分析不同族群消費者間之滿意度差異，以提供品牌業者擬定行銷策略之用。
本硏究根據對快速時尙品牌之4P分析、SWOT分析及相關文獻探討，擬定問卷量表 進行368份問卷，抽樣誤差5.1%、效度KMO値爲0.848、總量表信度Cronbatch’s a値爲0.906。硏究結果顯示女性、26~35歲、月收入30001~45000元及服務業等族群消費者對快 速時尙品牌之滿意度，均顯著的比其他同類變項族群消費者低。此外，消費者對廣告行銷 層面之滿意度最低，僅達普通滿意程度，値得品牌業者的重視。

The purpose of this study is to investigate the customer satisfaction of fast fashion brands taking ZARA and UNIQLO as examples. The differences among various customer groups were analyzed for providing business owner to program their marketing strategy.
The questionnaire was prepared based on the 4P analysis, SWOT analysis and relative paper reviewing in this study. 368 subjects were completed with 5.1% sampling error, 0.848 KMO of validity and 0.906 Cronbatch’s a value of reliability. The results were shown that the groups of female, age from 26 to 35, salary from 30001 to 50000 NTD and service occupation are of significant lower than others of the same group in satisfaction of fast fashion brands. Besides, it is worthy of emphasis for brand owner that customer satisfaction in advertising and marketing are lowest and only reach ordinary level.