「流行」在社會脈絡演進裡，具有群眾認同與仿效的特質，無形當中與人們生活產生密 不可分的關聯性，並透過訊息傳遞，形成社會大眾「集體採行」；「時尙」具有建立定位、 表達自我身份的作用；在某一特定時間，可能僅止於某些特殊階層和小眾之間獨特偏好的美 學認同，當外在形象表徵被一般消費者接受，並引起廣泛模仿與流傳之後，形成所謂的「流 行」趨勢，此趨勢就形成與社會大眾的互動意義。
在社會行爲當中，人們常透過外觀表徵，以作爲社會地位階層的表現；從社會的角度看， 「流行時尙」的本質是一種動態的社會歷程展演，其具有歷史興衰更迭的寫照。本硏究，試 圖從當代社會與經濟以及各學家的理論，作爲依循的軌跡，逐步從全球時尙與流行的脈動中， 找出東方文化引領流行的可能因素。

In the evolution of society context, 'Mode' has properties of masses identification and following. It unconsciously becomes more and more inseparable to people life, and results in collective adoption of community by messages transmission. Vogue is with the function to establish the social position and to show the standing oneself. In a specific period, maybe the distinctive aesthetic identification is only in some specific levels or groups. When appearance characterization is accepted by general consumers and leads to extensive imitation and wide-spreading, this trend is so called fashion. It represents the interaction to the social community.
In social behaviors, appearance characterization is usually acted as social standing and stratum. From view point of society, the essence of fashion is a dynamic performance of social process, and is the image of rise and fall of alternate histories. In this study, it attempts to find out the factors of the eastern-culture-leaded fashion from global vogue and fashion trend progressively by following current society and economy and various theories.