以生活美學爲基礎的個人形象表現，是美的核心機制，引導產業方向與創新驅動 力，而爲人類生活形貌及時代走向的預測指標。本硏究焦點在美的核心部位，探討個人 人格特質、生活美學認知及其形象風格三者之間的關係。基於地緣關係採立意抽樣法， 選定某校長對應其全校導師及其高教學生，進行問卷調查以蒐集資料，應用軟體進行統計分析。結果發現：一、個人人格特質對其生活美學認知及形象之關係，除人格 特質中的「情緒穩定性」對個人生活美學認知之外，其餘皆具有顯著的影響；其中個人 人格特質與生活美學認知之關係程度，大於與個人形象風格的表現。二、個人內涵較之 其言行舉止，更能獲得形象美的評價；而個人外貌與他人評價的形象之美，卻顛覆性的 關連性最小。

Individual image and performance based on life aesthetics are the essential mechanism of beauty. They also play a significant role and drive in guiding the direction of industry and creativity. Besides, they are a predictive index of life styles and trend. The purpose of the present study was to investigate the relationship between personality traits, perceptions of life aesthetics and image. Subjects included high school teachers and undergraduate and graduate students in a university. Questionnaires were used as the instrument to answer the research questions. The findings revealed that individual personality traits except for emotional stability were significantly related to the perceptions of life aesthetics and image. Besides, individual personality traits were much more related to the perceptions of life aesthetics than to individual image and style. In addition, personal connotation other than speech and behaviors weighs more in assessing one’s beauty and image. In contrast, the relationship between one’s appearance and the appreciation of others to the one’s image and beauty was surprisingly low.