本研究主要目的係針對臺灣地區歷年（2003年首度出現迄2011年4月截止）以教育 品牌爲主題的學位論文與期刊論文進行內容分析，藉以明瞭教育品牌學術研究的發展。從 52篇學位論文與14篇期刊論文中，透過研究的歸納與反省，回顧研究的主體、主題、相 關變項、對象、對象性質、機構層級、研究典範、研究方法及統計方法等方面的發展，並 彙整背景變項的影響，建立統整性的研究架構。

The main purpose of this study was to analyze the dissertations and periodical articles which had explored education brand in Taiwan over the past years to understand the research development. Through induction and reflection, 52 dissertations and 14 periodical articles were collected to look back to the development of institutes, topics, related variables, subjects, characteristics of subjects, institution levels, models, research methods, and statistical methods. The influences of background variables were collected to construct integrated research framework.