This study focuses on the role of user-oriented gerontechnology in elderly care services. The memory and reminiscence stick (mStick) and health stick (hStick) concepts have been developed to increase user involvement in services and to make the service chains smoother, which has been the focus of the health and social policies in many countries. The mStick is a biographical memory store where personal documents, like family photographs, texts, and audio and video clips, are stored. The hStick is used for storing health-related data, needed in the case of emergency or in self care, especially in health promotion. Eighteen pilot cases were investigated throughout their implementation to assess the roles and functions of the sticks. Qualitative data were collected in the years 2010 to 2012 via interviews, learning diaries, photographs, memos, and participatory observation diaries. Qualitative content analysis was conducted. In the analysis, ten roles and functions of the sticks were found at three levels, namely the organizational and societal level, “he meso-level” (relationships between an individual and the social environment), and the individual level. The simplicity and versatility of the sticks has facilitated acceptance of these kinds of concepts.