在國內外壓力下，近年來中國對氣候變遷之回應轉趨積極，並以新能源技術開發為解決經濟與環境衝突的主要策略，尤其對於燃料電池研發特別加以標榜，以擡高其綠色形象。然而技術研發是否就能彰顯環境意義？本文利用新華網的相關報導，進行語意網絡與三螺旋指標分析，藉以釐清中國燃料電池開發所反映的議題框架與環境溝通。研究發現，伴隨技術進展固然引發環境議題的討論，但聚集層次的分析顯示市場與經濟才是核心主題，燃料電池的環境意義隨著技術開發受到稀釋，轉趨模糊，其中產官部門間的環境共識更曾發生逸散現象，可見長期而言，技術投入本身並不能確保環境意義的伸張，中國的氣候回應必須回歸決策承諾。

In recent years, China has become active in addressing and responding
to climate change. In particular, green energy technology is regarded as a
crucial strategy to ease the tension between economic development and
environmental protection. Among others, fuel cell research and development
have been overly highlighted in order to construct China’s green image. Does technological initiative foster environmental meaning in public sphere? This paper aims to clarify the issue as well as environmental communication surrounding China’s fuel cell research and development by way of semantic network analysis and quantitative text analysis on Xinhuanet news documents. Results of this study find that the environmental implication of fuel cell is diluted along with the process of the technological development. At the aggregate level, it is the market and economic issues that construct the core frames of the media communication. Furthermore, the environmental consensus between the industrial and governmental sectors had confronted dissipation and disruption. In the long term, the technological initiative is incapable of maintaining its environmental meaning. China ought to restore its focuses on policy commitment rather than technological hype in responding to climate change.