隨著經濟的高度成長，伴隨而來的是環境污染問題的日趨嚴重，從垃圾處理、地球暖化到核污染的議題不斷，促使民眾的環保意識興起，保養品廠商亦推出以環保為訴求的綠色產品。本研究以消費者對綠色概念保養品的購買意願為研究的主軸，並實證綠色消費態度與綠色產品屬性對綠色概念保養品購買意願的影響。本研究以問卷調查法來蒐集資料，採用AMOS 16.0 統計軟體進行資料分析，使用方法包括：信度分析、效度分析、敘述統計與路徑分析等。研究結果發現，綠色消費態度與綠色產品屬性皆對綠色概念保養品的購買意願有顯著正向影響；綠色消費態度與綠色產品屬性則呈顯著正相關。

Along with economical high growth, the environmental pollution is more serious. There are many subjects include the garbage question, global warming and nuclear pollution, make people's eco-awareness increase. Manufacturers of skin-care products also promote environmentally friendly green product. The main purpose of this research is to investigate the purchase intention of green skin-care products. This study focused on the effects of green consumption attitude and green products attributes to purchase intention of green skin-care products. Our research uses AMOS 16.0 to analyze data. These methods include reliability analysis, validity analysis, descriptive statistics and path analysis. Our research found that green consumption attitude and green products attribute all positive influence purchase intention of green skin-care products. Green consumption attitude and green products attribute have positive correlation.