篇名 | 時尚美甲消費者對指甲彩繪與整體造型偏好之研究 |
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卷期 | 10:2 |
並列篇名 | The Preference Study of Fashion Nail Consumers in Nail Coloring and Overall Modeling |
作者 | 郭俐妘 |
頁次 | 43-60 |
關鍵字 | 美甲消費者 、 指甲彩繪 、 整體造型 、 Art-nail consumers 、 Art nail coloring 、 The overall modeling |
出刊日期 | 201306 |
本研究之目的在於分析個人風格和時尚品味並抓住市場趨勢走向以提供設計者及經銷商設計出消費者喜愛的美甲產品。我們利用時尚專家群的經驗與專業知識,以德菲法來了解確認大眾消費行為及消費者需求,做為問卷題目的基礎。接著探討能代表母體的消費者,在指甲彩繪的選擇上是否有所不同且探討母體的消費者對於指甲彩繪安全與健康影響的認知情形。最後再探討這族群的消費者對於指甲彩繪應用於整體造型的認知情形。本研究重要的發現可提供給美甲設計師當作一個重要的設計考慮因素或消費者在消費時需要考慮的健康因素。
meet consumer demand by analyze individual fashion style and fashion sense, and explore the trend in fashion market. Utilizing the experience and expertise of the fashion experts, the questionnaires of the preference trend of fashion nail consumers to nail coloring and overall modeling can be set up. To design the questionnaires, the Delphi method was used to investigate the behavior and demand of consumers. Then, we investigate the choices of nail coloring for various styles of consumers. After that, we want to know whether the consumers are aware of the impact of nail coloring on the health. Finally, to investigate the cognition how to match nail coloring with the overal modeling. These data are analyzed through the statistical analysis. This important finding in this study can be provided to nail designers for the consideration of an important factor in the design of nail coloring. The consumers need also to consider this factor in consuming the products.