國內汽車產業幾十年來，始終受制於日系與美系汽車所控制，始終未能走出獨立自主之路。裕隆汽車集團嚴凱泰董事長看到了這種長期為日本與美國汽車品牌代工的悲痛狀況，終於在2005 年下定決心，要走出日本與美國汽車品牌下的陰影，成立汽車研發設計公司，招募600 名工程研發設計人才，歷經四年多的努力，終於在2009 年9 月正式推出本土第一款自創品牌的LUXGEN（納智捷）正式上市行銷，並以大量的整合行銷策略，成功打造這個本土汽車品牌。
本研究獲致LUXGEN 本土汽車品牌成功的六項關鍵因素包括：⑴內外部研發技術資源成功大結合。⑵具高品質與高設計產品力。⑶整合行銷與廣告策略成功。⑷擁有專屬行銷通路與服務策略。⑸訂價合宜，具物超所值感。⑹行銷預算充足等。
此外，本研究亦獲致LUXGEN 自創品牌能夠成功的整合行銷操作工具、全方位整合行銷操作架構模式內涵。以及內外部行銷組織因子與團隊運作模式等研究結論與發現。
希望此個案的研究結論與發現，能夠帶給未來在高技術耐久性消費時要自創品牌成功的相關業者們一個學習參考；並且能為自創品牌與整合行銷策略的學術性理論及模式架構帶來若干的精進與充實。

Domestic these decades such as automobile industry, it limited by until day and not Americans to be car control all the time, fail to go out of the way of the independence and the initiative all the time. The abundant grand automobile group Chairman Yan KaiTai has seen this kind takes the place of the worker's sorrowful state for Japan and American car brand for a long time, reached a decision in 2005 at last, should go out of the shade of Japan and American car brand, establish the car to research and develop the design company, recruit 600 projects to research and develop and design to talents, the efforts of going through more than four years, put out the native country LUXGEN of the first in-house brand (receive the victory intelligently) formally in September of 2009 finally Listing marketing, and is on sale throughout the tactics by a large number of integration and succeed in making this native car brand formally.
This research obtains six successful key factors of LUXGEN native car brand to include: ⑴Research and develop technological resources and succeed in combining big inside and outside. ⑵Have high quality and design products strength high. ⑶It is successful to combine marketing and advertising tactics. ⑷It is on sale throughout thorough fare and service tactics that exclusive. ⑸The fixed price is suitable, there is the thing that exceeds the sense worthed. ⑹The marketing budget is sufficient,etc..
In addition research this obtain the intersection of LUXGEN and integration on in-house brand can successful, on sale throughout operation tool, all-round to combine marketing to operate structural way intension also. And organize research conclusions such as factor and group operation way,etc. and discover in domestic and foreign marketing.
Hope the intersection of research and conclusion of case this and find, can bring, want in-house the intersection of brand and successful relevant family property person during high-tech durability consumption future one learnt and consulted; Can combine academic theory and the intersection of way and structure to on sale throughout tactics, bring to progress greatly and substantiate several for in-house brand.