儘管中國會展產業蓬勃發展，但有關的學術研究仍不多見，為了充實相關議題的研究成果，提高政府、學術界和實務界對中國會展產業的了解，以及提供會展業界進入中國會展市場的參考，本文針對中國會展產業發展的概況、問題和前瞻進行全面性的分析，希望藉此深入中國會展產業的發展，並掌握未來的發展趨勢。本文研究發現，如何讓會展產業得以依循市場機制運作，以及強化會展教育和人才培育工作，是影響中國會展產業未來發展的重要關鍵。

Although the booming development of MICE industry in China in recent years, academic researches are still few. In order to supplement the relative researches, this paper aims to make a synthetic study of China’s MICE industry, this study deeply discusses the situations, problems, and prospective of MICE industry in China. This study suggests that the practice of market mechanism and the strengthening of MICE education are the two keys concerning the future development of China’s MICE industry.