大型節慶活動是否得以永續發展，其關鍵主要在透過活動的進行，使遊客在體驗過程中產生重遊的意願。本研究以臺北國際花卉博覽會之遊客為抽樣對象，透過滿意度及重遊意願問卷調查，分析不同社經背景及旅遊特性之遊客滿意度特性，及各項滿意度因素對重遊意願的預測情形。研究結果顯示不同社經背景的遊客，除職業及收入外，其餘皆對花博活動滿意度四構面呈現部分顯著差異。至於不同旅遊特性的遊客，除參觀動機外，其餘皆對花博活動滿意度四構面呈現部分顯著差異。在多元回歸分析當中，各項滿意度因素對於重遊意願都是正向的影響力，其中遊客在環境設施因素滿意度對於重遊意願的預測能力遠較其他因素高，顯示提高遊客對環境設施的滿意度，對於提高遊客重遊意願有相當好的效果。未來舉辦大型國際大型節慶時，除能結合各方資源之外，對於環境設施的規劃與設計，應是首要考量的關鍵要素。國際大型節慶中所具有的完善環境設施不但能提高遊客的重遊意願，在節慶結束後亦能成為當地居民的重要遊憩設施，使節慶的遊憩功能得以永續經營。

The critical factor of the sustainable development of Mega-event is how to create the willing to revisit through the recreation experience. The main purpose of this study is to learn fundamental attributes and tourism properties of tourists participating in the Taipei International Flora Exposition and to develop the relation between the satisfaction and the willing to revisit. The results showed the aspects of satisfaction, including environment/facilities factor, spend factor, information factor and traffic/program factor affected the degree of willing to revisit. Compare to others, the environment/facilities factor was the main variable in the regression function of the satisfaction and the willing to revisit. The suggestion was the enhancement of environment/facilities factor in Mega-event should be the best chose among the limited input resource in planning a Mega-event.