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戶外遊憩研究 TSSCI

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篇名 外籍自助旅客於陌生城市旅遊之尋路行為研究
卷期 26:2
並列篇名 Study of Wayfinding Behavior of Independent International Travelers in an Unfamiliar City
作者 張軒瑄
頁次 75-101
關鍵字 尋路概觀尋路策略路徑尋路策略尋路自信心WayfindingOrientation wayfinding strategyRoute wayfinding strategyWayfinding self-confidenceTSSCI
出刊日期 201306
DOI 10.6130/JORS.2013.26(2)3

中文摘要

本研究目的為探討於陌生城市旅遊之外籍自助旅客搭乘捷運前往觀光景點之尋路行為,包括其自我主觀之尋路自信心、偏好尋路策略、尋路任務執行結果;並檢視外籍自助旅客之性別、國籍、過往旅遊經驗、尋路策略與尋路自信心對於尋路任務執行結果之影響。112位首次來台交換之外籍學生參與尋路實地研究,透過問卷與跟蹤觀察法蒐集資料。研究結果顯示:1)外籍自助旅客之性別、國籍會影響其尋路自信心;2)外籍旅客之性別與過往的旅遊經驗則會顯著性的影響其尋路策略的偏好程度;3)透過Logit Model,採用概觀尋路策略之外籍旅客會正向的提高尋路任務成功的比例,但路徑尋路策略則是會降低尋路任務成功機率,而旅客之尋路自信心越高,成功完成尋路任務的機率也越高。

英文摘要

The aim of this study was to explore the wayfinding behavior—which refers to wayfinding self-confidence, strategy preferences, andperformance—of independent international travelers in an unfamiliar city totheir tourist destinations via the Taiwan Metropolitan Rapid Transit System.The study also examined how traveler background, previous travel experiences,wayfinding strategy preferences, and wayfinding self-confidence influenced theirwayfinding performance. Study participants were 112 international exchangestudents who had never visited Taiwan before. The data was collected throughsurveys and private observations. The main study results included the following.(1) Participants exhibited significant differences in their levels of wayfindingself-confidence according to gender and nationality (i.e., cultural background).(2) Participants showed significant differences on their wayfinding strategypreferences according to gender and previous travel experience. (3) Logisticregression revealed that the more an international traveler used the orientationwayfinding strategy, the higher the possibility of successfully finishing theirwayfinding tasks was. Greater use of the route wayfinding strategy diminishedthe probability of successful wayfinding performance. Moreover, the higher thetraveler's wayfinding self-confidence, the higher the possibility of successfulwayfinding performance.

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