本研究聚焦極度瀕臨絕種野生動物非消耗性觀光政策的推行，此類觀光資源的特色有二，其一由於本屬之野生物種屬於稀有或瀕臨絕種物種，故對觀光客而言其觀光吸引力大；其二則是此屬物種在生態之分類上屬資源敏感性物種，易受觀光活動影響其族群數量。換言之，此屬物種之消費具有物種滅絕等不可逆之風險存在。因此，透過此等觀點，本研究以馬祖燕鷗保護區之黑嘴端鳳頭燕鷗為例，檢視現行主管單位對此等資源推行觀光之現況，並進一步由生態旅遊原始理念，反思政府對極度瀕臨絕種野生動物開放觀光政策之訂定，過程並可作為後續相關管理單位決策執行時之參考。

This paper focuses on how non-consumptive tourism policy for critically endangered (CR) wildlife should be implemented. There are two characteristics of the resources of CR wildlife tourism (WT). First, CR wildlife attracts tourists owing to its rare and precious nature. Second, these kinds of wild species are vulnerable and their populations are easily influenced when tourism activities increase, and therefore they could be considered 'resource-sensitive' in ecological classification terms. In other words, irreversible risks (e.g., species extinction) can occur when such species are utilized. From those perspectives, this study examines and reconsiders the government's marketing policies governing non-consumptive WT for CR species. The Chinese Crested Tern (CCT), a CR species that lives in Matsu, Taiwan, is used as a case study. Marketing policy formulations for CR wildlife are discussed in the context of ecological preservation. Moreover, considerations of how resource-sensitive tourism should be utilized could provide insights for related government agencies in the future.