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藝術研究學報

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篇名 雲林文化地方產業整合加值設計創作研究-以「台灣『熊』厲害獎盃設計」為例
卷期 7:1
並列篇名 An Integrated Value-Added Approach to Support Design Creation Local Cultural Crafts in Yunlin County, Taiwan: Powerful Taiwan Bears Li trophy
作者 朱文浩陳星平林玉皎李國鈺
頁次 055-069
關鍵字 包裝設計彩繪文化藝術地方特色產業整合加值設計台灣熊厲害Package DesignTraditional Facial PaintingLocal Special ProductInnovation DesignIntegration of Value-added DesignPowerful Taiwan Bears
出刊日期 201404
DOI 10.3966/207035892014040701004

中文摘要

本論文選定台灣雲林斗南在地傳統的木藝產業與水林鄉傳統彩繪文化技藝,透過「整合加值」的方式,逐步邁向「一鄉一特色」的政策願景,拓展台灣雲林地方特色產業的經營與規模,讓產業之間透過文創、美學、設計等基本概念,將在地特色產業商品生命化、包裝設計美學化,讓產業者帶入「創新」的元素,結合「研發力」、「文化力」與「設計力」。 本論文更代表著宣示傳統產業的創新與再造,而且賦予新的氣象,藉由傳統彩繪文化技藝產業和木藝設計美學的結盟,藉此推動地方特色產業文化,共同為雲林讚聲,讓雲林在地技藝產業邁向國際化。落實跨業整合,擴大經濟產值的結盟模式、以舊瓶新酒,啟動傳統文化產業的新契機;運用設計加值,開創包裝設計的新視野;具體達到行銷雲林,打造雲林形象的目的。

英文摘要

This study is a practical example of the Yunlin County government Dounan Township and Shueilin Township plan to develop historic, cultural, and economic interests in traditional arts and crafts. We suggest an “Integration of value-added design” approach and advocate coordination with local government agencies to gradually implement Taiwan’s "One Town One Product" (OTOP) policy and provide growth for local industries, and expand operations and local industries, so that between the basic concepts through the cultural and creative industries, aesthetics, design, etc., will be featured in the life of industrial goods, packaging design aesthetics, let the industry were brought into the "Innovation" elements, combined with "R & D strength," "cultural power" and "power of design." This paper describes how traditional arts and crafts often fall behind modern industrial goods because they lack modern packaging and little time is spent on research and design. Designers and innovators can suggest new ideas, perhaps by integrating cultural skills and re-inventing traditional designs. Important skills are thus retained, the traditional cultural arts industry is maintained, and local employment opportunities are created. This also sets the groundwork for a globalization of the local economy.

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