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戶外遊憩研究 TSSCI

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篇名 如何創建遊憩主管機關行政體系中公衆參與與公衆關係
卷期 4:1
並列篇名 Creating the Effective Public Participation and Relation System for the Taiwan Tourism Administration
作者 李素馨
頁次 001-015
關鍵字 TSSCI
出刊日期 199103

中文摘要

近二十年來,台灣人民致力於經濟成長,但也帶來了污染和擁擠的問題,民衆了解到財富並不能買得快樂,政府也將提高居住和工作環境品質列爲施政重點,而先後成立省旅遊局和中央環保署,本文乃探討省旅遊局的施政成果是否達到提供遊憩及休閒機會給民衆,及其目前龐大的預算但執行成效不彰的原因在於1.經費預算編列僅著重開發建設,管理與宣傳費卻相形短絀,致開發成爲破壞。2.建設開發未能充分讓民衆及相關團體參與,致建設阻力大。本文建議遊憩主管機關之管理體系應注入公衆參與與公衆關係之觀念與運作,使民衆能參與各項遊憩事業建設與活動方案。公衆參與與公衆關係有下列數種運用形式:1.公開說明會,2.與團體公會接觸,3.與特定個人接觸,4.郵寄問卷,5.印刷文宣,6.大衆傳播媒體,7.交通轉運站。爲了解公衆參與與公衆關係之效益,可評估民衆對各項建設及活動方案之滿意度,而民衆之滿意度能適度反映行政機關之行政績效,本文建議應用李克特尺度法,對規劃、管理、宣傳各階段評估一般大衆或使用者之滿意度。公衆參與與公衆關係系統,必需是機關與民衆間雙向的溝通,也必需將民衆的反映回饋到管理體系,因此遊憩主管機關能提供更佳的服務,並讓民衆在從事旅遊休閒活動時追尋真正的“快樂”和“自我實現”的真義。

英文摘要

For many people, the pursuit of happiness and of money are very much the same. More money means more goods and thus more of the material benefits of life. As for the individual, so to for the nation: steady growth in average income means greater well-being and. a happier society. But recently, the goals of economic growth have been increasingly questioned chiefly because of growing awareness of the adverse side effects of growth, such as pollution and congestion (Easterlin, 1913). Taiwan is an example of this situation.
For the last two decades, all of the Taiwanese people's energy has been devoted to economic progress, and now Taipei (the capital) is among the most prosperous cities in Asia. However, people are beginning to realize that they still cannot buy happiness with their enormous wealth. Like most developing countries. Taiwan was slow to tackle its environmental problems early in its economic boom. Now, although the people of Taiwan have adequate, nourishing food, fashionable clothing, and modern housing. Taiwan may no longer be a wonderful place to live. It is difficult for 20 million people to live in a degrading natural environment with high population density, cloudy air, dirty water, and sludgy soil. However, both the Taiwan people and government realize the importance of a quality living and working environments. This realization led to the creation of the Taiwan Tourism Administration in 1985 and the Taiwan Environmental Protection Administration in 1987.
Taiwan's government changed attitudes and adjusted policies to meet people's needs, with their ultimate goal being the people's happiness. When assessing a government's success, it is necessary to ascertain whether the government attained its policy objectives. This paper addressed the performance of the Taiwan Tourism Administration (TTA) in providing recreation and leisure opportunities. First, explained why Taiwan citizens have a great need for recreation and leisure opportunities. Next, the organization of the TTA was described, as well as the TTA system's current problems. The purpose of this paper is to suggest a rational administrative system for the TTA. Finally, it is suggested that public perceptions of leisure and happiness be evaluated.

關鍵知識WIKI

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