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戶外遊憩研究 TSSCI

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篇名 休閒遊憩參與阻礙區隔之研究
卷期 6:3
並列篇名 Market Segmentation by Recreation Participation Barrera
作者 陳思倫
頁次 025-052
關鍵字 休閒遊憩參與阻礙因素分析二階段群落分析市場區隔BarriersFactor and Cluster AnalysisMarket SegmentationTSSCI
出刊日期 199309

中文摘要

本研究鑑於以往休閒遊憩系統規劃者較缺乏瞭解一般民眾在其居住區域中所面臨的休閒遊憩參與阻礙變項及其與民眾社經特性間之關係,以及受到不同類型阻礙因素影響的群體在社經特性上有何差異,以致在其規劃和經營策略中,較難排除這些參與阻礙和針對受不同阻礙因素影響的族群來規劃出符合他們的休閒遊憩需求的休閒遊憩服務系統。因此,本研究以高雄都會區26個市、鄉、鎮之居民爲訪問對象,探討他們府面臨的休閒遊憩阻礙變項和各變項間之闢係,並依居民所遭遇之休閒遊憩阻礙因素作區隔以分析休閒遊憩阻礙各類型居民之特性,最後再探討各類型居民於社經特性上是否存有顯著的差異,以增進對國內居民於休閒遊憩參與阻礙方面的瞭解並提供給相關單位作爲規劃高雄都會區休閒遊憩系統時之參考。本研究之主要研究結果爲:1.阻礙高雄都會區居民參與休閒遊憩的較重要的六項依次爲休閒遊憩據點或設施環境衛生差、鄰近地區缺乏適當休閒遊憩場所、休閒遊憩活動缺乏或不具趣味性、休閒遊憩據點或設施攤販雜亂、休閒遊憩據點或設施安全防護不足以及休閒遊憩設施不符所需;而重要程度較低之六項依次爲教內向害羞,不好意思在公開場合參與休閒遊憩活動、居住地區風雨過多、體能狀況不適合、寧願把時間、金錢、體力用在其他事務上、沒有多餘的體力及朋友沒有參加休閒遊憩活動的習慣。2.起因素分析,37項阻礙變項被簡化爲十個阻礙因素,依其影響重要程度依次爲:缺乏足夠的休閒遊憩資訊,解釋力22.6%。缺乏參與休閒遊憩的意願,解釋力9.4%。休閒遊憩據點環境管理不良,解釋力7.2%。缺乏參與休閒遊憩的器材、技巧和同伴,解釋力5.8%。居住地區氣候不宜,解釋力4.7%。缺乏時間和金錢,解釋力4.0%。居住地區環境不良,解釋力3.9%。休閒遊憩據點擁擠和吵雜,解釋力3.6%。前往休閒遊憩據點的交通狀況不良,解釋力2.9%。休閒遊憩設施或活動缺乏吸引力,解釋力2.7%。共解釋66.9%的總變異量。3.利用二階段群落分析及判別分析,將高雄都會區居民依其對前述十個阻礙因素之重視程度上的差異區隔成六個市場。各區隔市場之名稱及其所佔高雄都會區居民的比例,依次爲:不滿休閒遊憩資訊缺乏型(22.8%)、本身條件限制型(21.8%)、不滿休閒遊憩據點環境不良型(19.8%)、不滿休閒遊憩設施或活動型(15.7%)、高度受限型(12.7%)、低度受限型(7.2%)。4.各區隔市場在年齡、每月休閒遊憩平均花費、家庭月支出和家庭月收入等社經屬性上並無顯著之統計差異。

英文摘要

The study is to investigate what barriers are that the Kaoshung metropolitan encounter, which to somewhat extent restrain them from being participating in leisure and recreation activities, and then to divide them into several significantly different market segments according to thhe barrier factors they encounter, and, finally, to examine whether there exist statistical differences in socio-economic variables between these market segments.The major findings are the follows:1 According to the level of importance perceived by the Kaoshung metropolitan, the first six of thirty-seven recreation participation barriers are unsatisfactory to the cleanliness of the recreational areas or facilities, lack of recreational areas near my home, lack of recreational opportunities, unsatifactory to the management of the venders in the recreational areas, lack of the safety of the recreational areas or facilities, and unsuitable recreational facilities; the last six are feel shy in the public, too much rain and wind in the residence area,inappropriate physical fitness,priorities elsewhere, too tired for recreation, and friends are not interested in participating recreational activities.2. Ten recreation participation barrier factors are found through the factor analysis, and the name of and the percentage of variations explained by each factor are as the follows: first, lack of sufficient leisure and recreation information (22.6%), second, lack of interest (9.4%), third, unsatisfactory to the management of the recreational areas or facilities (7.2%), fourth, lack of equipment, skills and companions (5.8%), fifth, unsuitable climate of the residence area (4,7%), sixth, lack of time and money (4.0%), seventh, unsatisfactory to the environment of the residence area (3.9%), eighth, too noisy and crowded recreational areas (3.6%), ninth, not easy to get to the recreational areas (2.9%), and, finally, lack of attractiveness of the recreational areas or facilities (2.7%). They totally explain about seventy percent of the variations.3. The Kaoshung metropolitan are segmented into six submarkets according to the above ten barrier factors through the two-stage cluster analysis. The name of and the percentage of the Kaoshung metropolitan represented by each submarket are as the follows: first, the unsatis-factory to the lack of sufficient information submarket (22.8%), second, the personal barriers submarket (21.8%), third, the unsatis-factory to the environment of the recreational areas submarket (19.8% ), fourth, the unsatifactory to the recreational facilities or activities submarket (15.7%), fifth,the highly constrained submarket (12.7 %), and, finally,the lowerly constrained submarket (7.2%).4. And there are no significant differences in the age, monthly leisure and recreational expenditure, family monthly income and family monthly expenditure between these six submarkets.

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