都市地區有些以大自然、生態為主題的遊憩單位必須與其他休閒娛樂場所競爭。本文籍一熱帶雨林館為例，示範產黨競爭的分析方法。此方法著重於衡量遊憩單位本身的特質，以及該單位與其他休閒事業之競爭、合作關係。本文並分析訪客對各服務項目之評價。此二項分析方法之設計相似，但用途不同，主管單位應二者並用，用來改進服務品質，進而訂定未來發展策略。

This study demonstrates the development of a competition analysis to assess the service values of an urban environmental attraction and its relationship with competing attractions. The study also applied an importance-performance analysis to evaluate service attributes. The two analytical methods were a useful pair of evaluation tools to support management's marketing efforts.