本研究推估鰲鼓海岸濕地生態遊憩公園之遊憩經濟價值。以CVM建立生態遊憩公園之假想市場，再以訪問出價的方式找出WTP，並依個人之社會經濟特質建立出價函數。計量模型之實證分析是將出價估計式設定爲線型，以波比模型(Probit)爲此出價式之實證模型，並以最大概似法(MLE)堆估出價函數。推估結果發現鰲鼓海岸濕地生態遊憩公園之平均遊憩經濟價值爲每戶每年955.2元。

This stury utilized the contingent valuation method to evaluate recreational economic values of Augoo wetland in southern Taiwan. WTP measures were calculated using approaches from Cameron and James (1987). Probit model and MLE were applied in econometric estimation of the bidding function. Based on our results, annual average WTP values was estimated NT$955.2 per household for Augoo wetland recreational park.