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戶外遊憩研究 TSSCI

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篇名 不同類型遊客的遊憩動機與滿意度對重遊意願之關聯性分析--以渡假型休閒農場為例
卷期 18:2
並列篇名 An Integrated Analysis of Motivation and Satisfaction of Different Tourist Types on Willingness to Revisit: An Example of the Farm Resorts
作者 林俊昇
頁次 025-047
關鍵字 結構方程式模型休閒農場遊憩動機重遊意願Structural equation modelLeisure farmTourism motivationWillingness to revisitTSSCI
出刊日期 200506

中文摘要

本文以前往渡假型農場之遊客進行調查,得到樣本共430份。研究得到一日遊及住宿的不同遊客類型在遊憩動機及遊憩滿意度有差異;一日遊之遊憩動機在「自我學習」,即其動機在體驗農業活動與學習;住宿遊客則以「放鬆情緒」爲動機。在對農場滿意方面,一日遊遊客滿意「場内設施」,顯示農場各項設施均能獲得滿意看法;住宿遊客則以「服務與住宿環境」最爲滿意,即農場的住宿品質與服務能符合住宿遊客的需求。文中並針對遊憩動機及滿意度對重遊意願進行關聯性檢定,結果爲模式配適度具有高解釋力,一日遊遊客之遊憩動機對滿意度有正向影響,但滿意度高不一定有高重遊意願;住宿遊客遊憩動機與滿意度爲正向影響,滿意度對重遊意願則無明顯關聯。

英文摘要

The samples were randomly generated on the site, and there were 430 valid responses. The research found that the tourist demand for daytrips and overnight stays varied as to tourism motivation and the level of satisfaction. The main motivation for daytrip tourists is to learn something new from an experience with agriculture; however, the motivation for overnight tourists is to relax on the farm. While satisfaction for daytrip tourists involves farm facilities, overnight tourists are more concerned with accommodation. This study also investigated tourist motivation, satisfaction, and their interest in revisiting the farm resort using integrated analysis. The results from the structural equation modeling revealed that the goodness of fit was quite high. The motivation of daytrip tourists affects their satisfaction in a positive way; but that doesn't guarantee they'll revisit. The same was true for overnight tourists.

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