篇名 | 焦慮與難過對旅遊偏好的差異性效應 |
---|---|
卷期 | 18:2 |
並列篇名 | The Differential Impact of Anxiety and Sadness on Travel Preferences |
作者 | 邱文彬 |
頁次 | 071-088 |
關鍵字 | 心情修補假說 、 旅遊偏好 、 焦慮 、 難過 、 Mood-reapir hypothesis 、 Travel preferences 、 Anxiety 、 Sadness 、 TSSCI |
出刊日期 | 200506 |
近來已有許多研究者指出不同心情狀態對於人們決策存在差異性效應,個體做決策常會仰賴情绪方面的訊息。相關研究指出焦慮心情的人們傾向選擇低風險任務、降低不確定、以及風險規避;相反地,難過心情則趨使個體產生高報酬與風險尋求傾向。若從心情修補假説應用於旅遊偏好,可以合理推論焦慮心情的個體傾向選擇強調放鬆與舒適的團體套裝行程,偏好較低風險、低報酬的搏弈遊戲,以及對旅遊風險的敏感度較高;反之,難過心情的個體應傾向選擇強調成就感與冒險的自由行,偏好高報酬、高風險的搏奕遊戲,並對旅遊風險的敏感度較高。實驗室實驗的結果支持心情修補假説的推論,顯示焦慮與難過兩種負向心情對於旅遊偏好存在差異性效應。
Recently researchers have found that mood states affect decision-making. People tend to rely on emotional information for making decisions. Relevant research has shown that anxiety motivates individuals to select low risk tasks, to reduce uncertainty, and to be risk-aversive. Additionally, people with a sad mood tend to prefer high reward and risk seeking. If we apply the "mood-repair hypothesis" to travel preferences, it's reasonable to infer that anxious individuals are likely to prefer a group-package-tour which appeals to relaxation and comfort, low risk/low reward gambling games and is more sensitive to travel risks. On the other hand, people with a sad mood might be apt to select a free tour which appeals to their sense of achievement and adventure. They might prefer high reward/high risk gambling games and be less sensitive to travel risks. Experimental results presented here support the hypotheses deduced from a mood-repair perspective and indicate that anxiety and sadness impact on travel preferences in a significantly different way.