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篇名 A Study of Political Blogs in Singapore: Characteristics, Interactivity and Relational Maintenance
卷期 12
並列篇名 新加坡政治部落格之研究:探討媒體特徵、互動性和讀者關係維繫
作者 林翠絹
頁次 001-041
關鍵字 Political webloginteractivityrelational maintenancecontent analysispolitical caricaturepolitical comment政治部落格互動性關係維繫內容分析政治諷刺政治評論
出刊日期 201311

中文摘要

本研究調查新加坡政治部落格特質、互動性以及與讀者關係維繫表現。該國政治部落格主要可分為「政治諷刺」、「政治評論」和「黨團創作」三大類別。本研究選出六知名部落格進行內容分析後,發現大部分部落客提供個人觀點並附上引述來源,最常討論的主題為國家大事,而大多數讀者評論則傾向支持部落客發言立場。在媒體內容審查制度下,「政治諷刺」部落客以嘲弄幽默的方式,迂迴地表達政治意見,獲得較多讀者青睞。星國政治部落格在互動性方面普遍重視網頁導航功能。受到高度歡迎的「政治諷刺」部落格是唯一使用多媒體元素的類別,雖然「政論部落格」內容專業度高、具原創觀點和相關連結,但互動性卻最低。此外,三類政治部落格各採取不同的讀者維繫關係策略,但皆重視「開放性」,藉此維持可信度。

英文摘要

This study investigates characteristics, interactivity, and relational maintenance of political blogs in Singapore. Six popular political blogs were selected from three identified political blog categories (i.e., political caricature blogs, political commentary blogs, and party-affiliated political blogs) for content analysis. The findings show Singapore political bloggers usually offer personal opinions with quoted sources. National issues are discussed most by these political blogs and majority of comments is in favour of bloggers’ viewpoints. Under the control of censorship, “political caricature blogs” appeal to lots of readers because the authors use satire and humorous ways to express their opinions indirectly.
Overall Singapore’s political blogs emphasize navigational features. Highly popular “political caricature blogs” are the only type to make use of multimedia components. The content of “political commentary blogs” is professional, offering original perspectives with relevant links, but they have the lowest level of interactivity. Besides, the three categories of political blogs which employ different relational maintenance strategieshave a high level of openness towards readers for the purpose of maintaining credibility.

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