本研究目的在於探討醫學美容整型及消費者行為及需求，研究架構以EKB 模式， 採用問卷調查方式，以大台北年輕女性消費者為對象，共發放問卷200 份，其目的歸類 如下:(一)整合醫學美容相關文獻及消費者行為和需求。(二)探討消費者對醫學美容需 求。(三)探討消費者如何得到醫學美容資訊。(四)探討醫學美容消費者特性、購買決策。 (五)探討消費者購買醫學美容購後態度。

The purpose of this study is to investigate the medical beauty cosmetic and consumer behavior and demand, in order to study structure of EKB mode, using questionnaires to young female consumers targeted Taipei, 200 questionnaires were distributed, and its purpose is classified as follows: (a) the integration of the medical literature and beauty related consumer behavior and needs. (B) Investigate consumer demand for cosmetic medicine. (3) To explore how consumers get medical beauty information. (D) Investigate the characteristics of medical cosmetic consumer purchase decisions. (E) Investigate consumer purchase after purchase medical cosmetic attitude.