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危機管理學刊

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篇名 應用TOPSIS於汽車維修廠服務品質改善之研究
卷期 11:1
並列篇名 The Study on the of Service Quality of Automobile Workshop via TOPSIS Method
作者 葉俊賢陳格致楊龍隆
頁次 001-012
關鍵字 失效模式類似理想解排序法汽車維修業FMEATOPSISAutomobile Maintained Factory
出刊日期 201403

中文摘要

近年來隨著景氣好轉及政府政策助長經濟,使得民眾對於新車購買意願增加,顧客對於購買新車後所提供的保養及維修服務也是新車購買考慮因素,因此如何提昇消費者的滿意度與品牌忠誠度一直是汽車業者相當重視的問題。因此本研究嘗試利用失效模式與效應分析手法及多準則決策之TOPSIS法探討台灣汽車維修廠消費者的滿意程度,期望藉由顧客問卷為基礎,利用TOPSIS分析,提出維修廠品質維護改善之模式,以提供相關企業經營上模式之參考。

英文摘要

Due to the properly policy for encourage economy with taking a favorable turn prosperously, make the people increase the will to buy new cars in the recent years. Besides, the maintenance offered and maintenance service quality of the automobile maintained factory is another factor for consideration to buy new cars of the customer. Therefore, how to increase the satisfaction and the brand loyalty of customers plays an important role for all automobile maintained factories. So this research tries to utilize FMEA method, TOPSIS skill and questionnaire to study the satisfaction level of customers about maintenance service provided by automobile maintained factory in Taiwan area. The results of this research offer the improvement order and exact mode for maintained factory's service process, and to be a reference to relevant enterprises for change their manage mode.

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