製造商的產品開發屬於一種知識創造的過程，因此亦需從策略面及成本面的控管下發展出一套與經銷商長期合作的競爭優勢。本個案公司的經銷商散佈於全省，有些推廣其下游廠商績效良好;有些則否，這分別什麼原因所造成(標竿 VS 改進之處)?是本研究極欲了解的現象。據此本文又採用訪談、德爾菲法來檢視這些被衡量的層面及其各評估準則是否符合各專家的共識，具此又分別採用描述性統計分析(平均數、變異數、標準差)去檢驗。下個步驟選取20位的專家填答問卷進行階層分析(AHP)，進一步釐清 哪個相對比較下的權重質大小，提出一套完善的決策模型，供實務界及學術界參考之用。

Manufacturers-retailers must maintain a long-term cooperation relationship, controlling its cost in terms of strategic compensation. Retailers of this case are distributed all around Taiwan. Some promoted well; others didn’t. What kind of cause results in this phenomenon? This use of interview method is will be helpful to create main factors and related indexes that will ultimately be used with AHP to gauge the effectiveness of retailer’s product development. A total of valid twenty questionnaires were returned. This result of this research indicted the most important factor is antecedents. The prior consideration is manufacturer-retailer cooperation relationship. The main crucial indexes are as follows: social responsibility, medicine remarks and description, relationship commitment, healthy insurance policy with the act and manufacturer-retailer mutual interdependence.